About My Approach
I’m a full-on data nerd, and I believe that a data-forward search optimization plan should be a foundational part of any business’ marketing strategy. The beauty of organic (non-paid) search is that it’s rooted in your customers: how and what they’re searching is the key to both creating content that meets their needs while simultaneously increasing your web visibility.
One thing I especially love about working with clients is the opportunity to educate and empower them to continue working on their organic strategy even after our work together is over. I believe in truly getting to know you, your needs, and the ways in which our working together can really make a difference in your company’s growth beyond a simple monthly report.
While I love working with clients across a diverse array of industries, I’m particularly passionate about working with small businesses and women-owned operations to help give them a voice on the web.
About Jenn
I describe myself as a country/city hybrid: while I grew up riding horses and tending to goats on a farm in Connecticut (where I currently reside), I then moved to New York City for several years and call both places home. I spend most of my weekends at the barn with my horse, exploring local restaurants or traveling to visit friends. If I’m at home you’ll most likely find me snuggled up watching The Golden Girls with my twin cats, Sullivan and Squirrel.
“My mother used to say: the older you get, the better you get. Unless you’re a banana.”
— Rose Nylund, The Golden Girls
My Background
Growth Marketing Professional
2015 – Present
Currently: Building Brands @ Somethingood
Certifications
Google Analytics Google Adwords
BrightEdge L.S.E. Data Analysis for Managers
M.B.A., Marketing
2013 – 2015
Martin J. Whitman School of Management, Syracuse University
M.S., New Media Management
2013 – 2015
S.I. Newhouse School of Public Communications, Syracuse University